AutoRaptor vs ProMax: Which CRM Helps Your Dealership Sell More?

Side-by-side feature comparison to help you choose the right CRM for your sales team.

Choosing Between AutoRaptor and ProMax? Start Here.

If you’re comparing dealership CRMs, ProMax might be on your list. It’s a long-established, all-in-one system offering CRM, desking, compliance tools, and credit capabilities. But how does it compare to AutoRaptor, the CRM trusted by fast-moving dealerships that want powerful tools without the clutter?

This side-by-side comparison highlights the key differences in features, mobile functionality, automation, and long-term value, so you can choose the CRM that best supports your team, your sales process, and your growth goals.

AutoRaptor

Offers custom automation workflows to close each deal, including automated communication, tasks, and long-term retention plans.
Includes a built-in AI Sales Assistant that works across all lead sources to automate follow-up, re-engage leads, schedule appointments, and support trade-ins.
Supports over 80 integrations, including DMS providers, credit tools, website platforms, ad networks, and vehicle history services.

ProMax

Why Dealerships Choose AutoRaptor

Built-in AI Sales Assistant = faster follow-ups without adding headcount
Deeper mobile features = more sales closed on the lot
Stronger integrations = fewer tools, more time saved
Personal onboarding and training = easier switch, better adoption

Best

AutoRaptor
ProMax

Questions	Best AutoRaptor	ProMax
Questions	Questions	$3999 /year	$3999 /year
What kind of automation tools do they offer?	Custom action plans to close each deal, automated communication and tasks, and retention workflows	Automated task scheduling and lead tracking.
Does the CRM use AI or smart features?	Yes, AI Sales Assistant within the CRM and any lead source; supports automated follow-up, lead re-engagement, appointment scheduling, and trade ins	No AI assistant available.
How does AI help with follow-ups and lead engagement?	AI automatically responds to leads via chat or text, qualifies them, and routes hot leads to your team, ensuring faster engagement without added workload.	No AI functionality for lead engagement.
Can AI help improve team performance?	Yes. AutoRaptor’s AI provides sales call transcription, keyword search, and sentiment analysis to help managers coach smarter.	No AI-driven performance or coaching tools available.
What website tools or capabilities are included?	Offers a full, built-in website builder designed specifically for dealerships. Includes customizable templates, inventory listings, trade-in tools, customer forms, and real-time CRM integration. AutoRaptor handles domain, hosting, SEO, and ongoing updates all in one package.	Provides custom-designed, responsive dealership websites built and integrated by ProMax. Includes PMS-powered inventory feeds, background management system (CMS), SEO tools, mobile responsiveness, and built-in analytics. Inventory and leads sync directly into ProMax CRM.
How does each CRM handle lead management?	Streamlined lead tracking with smart filters, task automation, and pipeline views	Robust lead tools with status tracking, work plans, and customer logs.
How can my team communicate with leads?	AI SMS/MMS texting, one-click calling, recording/transcription, and email campaigns with templates and analytics	Email, text, and direct mail communication with templates.
Is there a mobile app and what can it do?	Yes, full-featured iOS/Android app with VIN/license scanning, Up Sheets, and texting	Mobile browser access; fewer mobile-native tools.
Can it help me structure deals and quotes (desking)?	Light desking tool that provides quoting features without lending; integrates with third-party systems	Yes, built-in desking with lender matching and F&I tools.
Does the CRM include credit pulls and compliance tools?	Deep integration with 700Credit	Yes, includes credit pulls, OFAC, Red Flags, and compliance workflows.
How is inventory managed and displayed?	Managed in app and syncs with inventory tools and websites via integrations	Built-in inventory tools with photo management and site updates.
What kind of reports or dashboards are available?	Sales dashboards with lead source reporting, team performance, and reminders	Advanced custom reports, dashboards, and data mining.
What integrations are supported?	80+ integrations (DMS, credit tools, websites, vehicle history, ad platforms)	Integrates with DMS, credit bureaus, websites, and vendor tools.
What does it cost?	Custom pricing for any dealership	Custom pricing; typically user-based with multiple add-on costs.
Is there a free trial?	No, but live demo is available	No free trial; demo available.
Which type of dealership is it best suited for?	Small to large independent dealerships looking for CRM efficiency and automation	Mid-to-large dealerships needing full-suite CRM + desking and compliance tools.
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Key Questions

How easy is AutoRaptor to use?

AutoRaptor was built for fast-moving sales teams. Salespeople adopt it in under a week with AutoRaptor’s dedicated customer success team that offers unlimited training sessions.

What does AutoRaptor’s mobile app do?

AutoRaptor’s mobile app allows you to take AutoRaptor CRM on the road with the exact features available in the CRM plus license & VIN scanning, instant texting, and lead capture on the lot.

How does AutoRaptor handle follow-ups and communication?

AutoRaptor automates follow-ups with action plans, reminders, and templates across SMS, MMS, and email.

Does AutoRaptor include AI?

AutoRaptor includes an AI Sales Assistant that instantly responds to new leads, qualifies them, and books appointments.

What integrations does AutoRaptor support?

AutoRaptor supports over 80 integrations including DMS, credit, inventory, and digital retail tools.

Thinking of switching or upgrading your CRM?

Join a live demo to explore AutoRaptor’s features and how it stacks up against ProMax.

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