Many auto dealers have had varying degrees of success with digital marketing, and many have failed to keep up with the ever-changing winds of how customers expect to be engaged online. Plus, it’s difficult to keep your finger on the pulse when you have a business to run. A business, many like to point out, that can stand on its legs without all this new technology.
In part two of our automotive social media marketing series, we look at why Twitter is a great social media network for your dealership to interact with potential customers, in addition to best practices that your dealership can implement. Twitter…
Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount…
People who visit a used car dealership are often primed to be on the defensive, afraid you’re going to take their money and sell them a lemon. In order to be successful, you have to be ready for the main…
Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount…
Just a few years ago, we likely never dreamed we’d be using text messaging as part of the sales process. But more and more dealers are using text messaging to facilitate communication between sales staff and customers. SMS texting allows…
Where specifically are car buyers going to look for such information online? And, more importantly, once you know where they are how can you join (or even lead!) the conversation? It is not surprising that the majority of today’s tech-savvy…
Why It’s Important for Your BHPH Dealership to Build Community Relationships and Where to Start It is not uncommon for large new car dealerships to sponsor and volunteer at charity events or organize fundraising efforts for scholarships or other causes.…
Email marketing is a smart way for independent auto dealers to attract, retain, and grow loyal customer bases. Dealerships with strong email marketing strategies have proven success in boosting sales, generating new leads, increasing their website traffic, and building customer…
