Dealer Confidence Is Dipping: Here’s How to Stay Profitable Anyway
Dealer confidence is falling in 2025, but independents can stay profitable. Learn how to protect margins, capture every lead, and build stronger customer relationships.
Category Auto Dealer Marketing
AI-Powered Tools You Can Use To Boost Your Automotive Marketing
AI, a technology that enables machines to replicate human-like intelligence, is becoming a cornerstone in modern marketing campaigns. With roots dating back to the 1940s, AI has evolved from being a niche technology used to automate simple tasks into a…
Car Sales Thank You Cards: Why You Should Send & What to Say
Taking the time to send personalized car sales thank you cards can be critical to future business. Like most auto salespeople, you probably put a lot of time and effort into every single sale. You develop a relationship with each…
12 Car Sales Promotions to Boost Sales
A continuous cycle of inventive auto sales promotions will help keep you top-of-mind in your community. Coming up with fresh, effective auto sales promotions can be a pain. You know the promotions will bring eager customers into your dealership, but…
How to Create the Best Car Dealership Customer Satisfaction Survey
Car dealership customer satisfaction survey results can play a big part in the future of your business. Your dealership did it: You made another successful sale. The customer seemed elated as she pulled off your lot, and you congratulated your…
5 Copy & Paste Car Sales Email Templates
Automate and personalize your customer outreach with these car sales email templates Are you a great salesperson when you’re dealing with customers face-to-face but struggling to find the right words in sales emails? Don’t worry—this is a common problem for…
7 Latest Car Dealership Trends to Follow in 2023
A Brief History of Car Dealerships Starting as far back as the 1880’s car dealerships pushed for innovations in selling and increasing profits. Customers today can hop online and look at their options from their beds; naturally, this means physical…
7 Car Dealership TikTok Tips to Grow Your Following
Is a car dealership TikTok worth your efforts? Here are seven reasons to add the social channel to your marketing efforts. One of the great things about social media marketing, including a car dealership TikTok strategy, is that you can…
7 Things Your Auto Dealership Marketing Plan Should Include
An auto dealership marketing plan can make or break your business. Here are some things to help your plan succeed. Times have changed. An auto dealership marketing plan looks a lot different from how it did even just a few…
How to Navigate Automotive Lead Generation Throughout the Pandemic
COVID-19 has upended the world as we know it. A big part of moving forward is rethinking your automotive lead generation strategy. 2020 was a heck of a year, but the future is looking optimistic. Vaccines have made it to…