Millennial car buyers accounted for $4 million in U.S. sales last year — but are you prepared to sell to them? Every new generation is different, and as each one comes of age, older generations struggle to understand these individuals…
Keeping a mental library of key BMW facts can be essential for salespeople who want to go from good to great. BMWs are status symbols in our country. People work grueling hours for years and years to reach an income…
A robust sales spiff program may be just what your dealership needs to light a fire under your salespeople You’re planning your weekly sales meeting, and you’re having trouble wrapping your head around the numbers. Your team just hasn’t been…
Make sure departing employees know that you don’t offer any parting gifts — and that data theft is completely unacceptable. Cyber security is a hot button topic in every industry. An identity is stolen once every two seconds, new data…
Almost reached your monthly quota and dying to sell that Toyota? Facts about the company and its vehicles may be just what you need to close a deal. Toyotas are unique vehicles and many times, they simply sell themselves (don’t…
If you want to count your business among the country’s top car dealerships, take the time to learn a thing or two from current elite performers. “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps…
With millions of off-lease vehicles returning to the market this year, CPO leasing may keep your inventory moving If a customer walked into your dealership tomorrow to buy a used car, you’d be able to help him out immediately. Likewise, if…
Add these fun Honda facts to your sales process to showcase your brand knowledge In 1922 at the age of 15, Soichiro Honda left school and began working as a mechanic for Tokyo Art Shokai, an automobile servicing company. Six…
In an auto showroom, design is a key factor that can make or break your entire sales process. You’ve spent a lot of time and money building a formidable sales team at your auto dealership — after all, these are…
A soft credit check builds trust, shows respect, and helps keep the sales process based in reality. For a customer with bad credit, shopping for a new car can be a stressful undertaking. He needs to find something affordable, but he also…
