Those hard-to-sell vehicles in your used car inventory aren’t just taking up space—they’re cutting into your profits It’s a beautiful morning as you open your auto dealership for the day. You look across the lot, and the sun is shining…
Negotiating car price doesn’t have to be the hardest part of your job if you keep these easy rules in mind Does it sometimes feel like selling a car is like competing on the TV show “American Ninja Warrior?” It…
Itching to make your dealership more profitable, but not quite sure how to improve sales? Take a look at how you’re catering to more than half of your customers. In your auto sales career, how many times have you: Assumed…
2017 is upon us! Here are some New Year’s resolutions for auto dealers that are sure to make this next year a great one. The turn of the new year is a time when people like to reinvent themselves. They…
Why implement an auto repair financing program? Bigger close rates, more revenue, and better customer service. A customer walks into your shop with a problem: his brakes make a loud, grinding sound when coming to a stop. Your service team…
“How can I earn your business today?” and other clichéd car sales terminology. If you haven’t said them in real life, you’ve heard them on TV. One of the most identifiable clichés is the car sales terminology used by so many…
Keep an arsenal of Tesla facts on-hand to ensure you’re ready to answer any customer question Tesla Motors gained the attention of the world as an automotive innovation powerhouse. Unlike older companies, such as Ford and Honda, Tesla has only…
Upselling techniques in auto dealerships should be encouraged, developed internally, and always keep the customers’ best interests in mind. When you first started selling cars, you were probably thrilled to make a sale. Any sale. As long as you were…
Investing time and effort into your annual auto dealership budget is the perfect way to begin your most profitable year ever As the year comes to a close, you’ve probably got a lot on your plate. Some things are fun…
Share your dealership’s sales ethics to increase customer trust and change public perception When you first opened the doors of your dealership, you had a vision in mind. You wanted it to be a special place where customers felt comfortable…
