You’ve probably tried every one of the most popular holiday car sales promotions in existence, but do you know which ones can genuinely increase dealership traffic? Auto dealers commonly advertise holiday car sales that relate to presidents, veterans, long weekends,…
Are you taking advantage of all that a dealer swap has to offer? Ideally, you would always have the right vehicle for every customer that walked in your door, but unfortunately, that’s almost impossible. How many times has a customer…
Are you sure you’re following the most important buy here pay here regulations? Non-compliance is a problematic issue for a lot of dealerships. Some offenses may give you a simple warning or a fine, but some could put you out…
How many times in a week do you think your dealership uses a title notary? Think about it. You already know car sales require a lot of paperwork, which is why a title notary is more useful than you might…
Are you finding that your approach to car dealership advertising isn’t bringing in the leads you thought it would? Car dealership advertising is a necessity, but it can get expensive and even ruin your reputation if you aren’t careful. Newspaper…
Is your customer retention program doing what it should to keep existing customers coming back? Customer loyalty is a smart place to spend your advertising dollars. You’ve probably heard that existing customers have a higher chance of making a repeat…
Plenty of companies claim to offer the top sales training seminars, so how can you be sure to choose the right one for your team? You’re never too busy to prioritize education; it’s essential to your success in an ever-changing…
Seven interesting Smart car facts about the brand that put the microcar market on the map Depending on the location of your dealership, you may or may not get a lot of Smart cars in trade. Microcars are a lot…
Auto industry changes are inevitable, and it’s no surprise that dealerships are interested in what trends are heading their way. While automotive technology continues to advance, clients are approaching car purchases differently than they were even just five or ten…
Add a little heat to your winter car sales without taking a big hit on price. Many dealerships agree that winter car sales tend to plummet after the holidays. Some people blame lousy weather while others point the finger at…
Organization. Yes, you heard that right. Organization is a key factor in the success of your dealership. As unlikely as it may sound, staying organized can turn a poorly run dealership into a well-oiled machine. When your team has everything…
Are you confident that your team knows the best way to get the most extended warranty sales? Extended warranty sales are a great way to boost profits, but customers aren’t always willing to purchase extras. Just because some clients…
