Share your dealership’s sales ethics to increase customer trust and change public perception When you first opened the doors of your dealership, you had a vision in mind. You wanted it to be a special place where customers felt comfortable…
Millennial car buyers accounted for $4 million in U.S. sales last year — but are you prepared to sell to them? Every new generation is different, and as each one comes of age, older generations struggle to understand these individuals…
Keeping a mental library of key BMW facts can be essential for salespeople who want to go from good to great. BMWs are status symbols in our country. People work grueling hours for years and years to reach an income…
A robust sales spiff program may be just what your dealership needs to light a fire under your salespeople You’re planning your weekly sales meeting, and you’re having trouble wrapping your head around the numbers. Your team just hasn’t been…
Make sure departing employees know that you don’t offer any parting gifts — and that data theft is completely unacceptable. Cyber security is a hot button topic in every industry. An identity is stolen once every two seconds, new data…
Attend these automotive industry conferences and learn new tricks of the trade to keep your dealership competitive If you’ve been in the auto industry for a long time, you may have a “been there, done that” attitude. You feel like…
Almost reached your monthly quota and dying to sell that Toyota? Facts about the company and its vehicles may be just what you need to close a deal. Toyotas are unique vehicles and many times, they simply sell themselves (don’t…
Car dealer complaints are going to happen, but it’s how you resolve them that’ll set your dealership apart from the rest. You’re having a great day at work. Your sales team has been busy closing deals, customers seem happy, and…
Trying to increase car sales at your dealership? Teach your sales team how to sell two cars in one deal. Month after month, you watch your sales team work diligently to close deals and meet their quotas. However, as their…
If you want to count your business among the country’s top car dealerships, take the time to learn a thing or two from current elite performers. “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps…
Want your dealership to be known in the community for friendly auto sales? Create a reputation management plan and get started. At heart, Kyle was a good kid — but he just couldn’t stop talking in school. He’d get sent…
Commit these compelling Ford facts to memory and use them as sales tools to gain the trust of customers Many car salespeople in the U.S. consider it an honor to sell Ford vehicles. As one of the first automobile companies…
