America’s largest generation is finally buying cars, and now it’s time to fully understand Millennial car buying habits so you can get a piece of the pie. Were you working in an auto dealership around 2009? If so, you probably…
Impress your customers with these lesser known Volvo facts and stories If you sell Volvos, you already know the obvious: they’re not the flashiest, sexiest vehicles out there. You’re not going to sell a Volvo to a bachelor with his…
Total automotive compliance = #dealershipgoals Back in the day, auto salespeople had it pretty easy. Sure, there was still pressure to sell and please customers, but they weren’t bogged down by compliance laws. Today, and especially over the last 25…
Brush up on these Volkswagen facts before your next shift and gain an advantage over your competitors You’re the type of Volkswagen salesperson who strives to get better every single day. You’ve taken classes, tried innovative marketing tactics, and do…
Would you be able to share interesting Subaru facts with customers if they asked you to? Memorize this list and increase your selling power. Ask anyone to name some of the top auto brands in the U.S., and you’ll likely…
Automobile manufacturers keep investing big money in television car ads—but do they work? Matthew McConaughey drives through a nondescript city at night, looking ahead pensively. The camera cuts between dazzling shots of the Lincoln MKC as it travels down the…
There’s an exciting world of selling cars online when you’re willing to get creative and look beyond Craigslist ads When it became apparent that a website for your dealership was no longer a nice option, but a critical “must have,”…
A GA dashboard can help your dealership measure digital marketing efforts. You know dashboards. They’re the first thing you see when you drive, and they’re the first priority for wiping down, so that they stay gleaming during test drives. But the GA dashboard…
Love selling Nissans and want your customers to feel the same enthusiasm? Memorize and share these fascinating Nissan facts with them. Japan has a reputation as home to some of the top automakers in the world, and as a car…
Those hard-to-sell vehicles in your used car inventory aren’t just taking up space—they’re cutting into your profits It’s a beautiful morning as you open your auto dealership for the day. You look across the lot, and the sun is shining…
Negotiating car price doesn’t have to be the hardest part of your job if you keep these easy rules in mind Does it sometimes feel like selling a car is like competing on the TV show “American Ninja Warrior?” It…
Itching to make your dealership more profitable, but not quite sure how to improve sales? Take a look at how you’re catering to more than half of your customers. In your auto sales career, how many times have you: Assumed…
