Saving money on costly auto dealer insurance is all about attention to detail Running an auto dealership is fun and exciting, but you know the truth, too: being in business is expensive. Among your many business expenses —from advertising to personnel,…
You follow dealer franchise laws because you have to, but why do they exist in the first place? Do a Google search for “dealer franchise laws” and the top results certainly tell a story of confusion, pessimism, and discussion about…
In your dealership, performance can be measured in many different ways—and you have the ability to make small, important changes today. You may think your dealership is doing pretty great. Your staff is putting up some impressive numbers, your customers…
Slip these Mazda facts into your sales arsenal to improve numbers and impress customers You sell Mazda vehicles, but how much do you really know about the brand? Sure, you can spout out details about the newest makes and models…
Automotive dealer management teams have a direct influence on sales and customer experience, so make that impact overwhelmingly positive. We’ve all got bad habits: nail biting, eating junk food, spending too much time on social media…we’re only human, after all.…
When you own a car dealership, branding should always be a top priority. It’s a typical day at the dealership, and you’re running around trying to get a million things done. Out of nowhere, a random customer walks up to…
A little homework never hurt anyone! Brush up on your Hyundai facts to impress customers and boost commissions. You may be a natural salesperson—friendly, charismatic, a total people person—but even when you’re born with that “it” factor, you still need…
Stop sending boring email blasts to your entire database—effective automotive customer retention strategies create a more personal experience You’re pretty proud of your dealership’s marketing and advertising efforts. You’ve got that clever commercial running right now, targeted Facebook ads, a…
Auto dealership accounting isn’t just about the bills you have to pay—it’s the money you’ve earned as well Don’t you love the incentives offered by auto manufacturers? These spiffs help your direct marketing efforts, light a fire under your salespeople, and…
Implement some of these fun sales team building activities and you can skip the cheesy “getting to know you” games from the past As proud as you are of your dealership, you have to admit that sometimes, the attitude in…
Commit these Dodge facts to memory and impress your customers Dodge is known as a great American automobile brand and hailed for their workhorse trucks and cool sports cars. If you currently sell Dodge vehicles, you already know you need…
There are three primary scenarios in which you should always send an adverse action notice Use the term “adverse action notice” around a new salesperson at your dealership, and watch their eyes widen and eyebrows raise. For auto industry newbies,…
