The Best Way to Ask for a Raise in Car Sales
If your paychecks are disappointing week after week and you want to do something about it, here’s the best way to ask for a raise at your auto dealership Why did you get into the field of auto sales? Did…
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The Perks of Centralized Automotive Accounting in Multi-Store Dealerships
Feel like your automotive accounting processes have become a total mess? It may be time to streamline things with a centralized accounting office. You’ve worked so hard to get where you are now. There have been sleepless nights, 7-day work…
How to Improve Dealership Customer Service After a Series of Bad Reviews
If negative online reviews are plaguing you, dealership customer service issues could be to blame. Your best salesperson is wrapping things up with a satisfied buyer, and you can’t help but overhear their conversation. “Thank you so much! I’m really…
5 Ways Buy Here Pay Here Training Should Be Different from Traditional Dealerships
Put real time and effort into your Buy Here Pay Here training program and you’ll invest wisely in your dealership’s success Whether or not you’ve worked at both Buy Here Pay Here (BHPH) and traditional auto dealerships, you know they’re…
10 Ways to Make Your Dealership Commercials Stand Out
If you’re going to invest in dealership commercials, ensure they help your business rather than hurt it. They say there’s no such thing as bad publicity, but when you see a cheesy car advertisement, you know that’s not true. Every…
CPO Leasing Could Be the Next Big Thing for Your Dealership
With millions of off-lease vehicles returning to the market this year, CPO leasing may keep your inventory moving If a customer walked into your dealership tomorrow to buy a used car, you’d be able to help him out immediately. Likewise, if…
Test Drive Etiquette for Salespeople: 5 Bad Habits that Kill Deals
You may be quick to point out every faux pas a customer makes during a test drive but how is your test drive etiquette? “Guy pulls out of the lot, crosses four lanes, smacks the curb on the opposite side…
17 Honda Facts You Can Share with Potential Buyers
Add these fun Honda facts to your sales process to showcase your brand knowledge In 1922 at the age of 15, Soichiro Honda left school and began working as a mechanic for Tokyo Art Shokai, an automobile servicing company. Six…
How to Work with Automotive Recruiters to Find the Best Sales Staff
Automotive recruiters can proactively seek top talent while you concentrate on running a successful dealership Running a dealership is a lot of hard work, but you’ve always loved it because no two days are ever the same. You’re always multitasking,…
Stop Hacking Your Automotive SEO And Start Writing for Real People
Forget keyword stuffing and “writing for Google” — solid automotive SEO is all about crafting content for your customers BMW. SUV. GMC. These are three-letter initialisms you live and breathe as an auto dealer. Automotive SEO, though? Well, that’s another…
10 Car Salesman Training Tips That Create an Engaging Car Lot
When you’re a new car salesman, training tips that promote honesty, trust, and integrity will help you rise to the top quickly. Beginning a new job in auto sales is exciting — your entire career is in front of you,…
7 Dealership Employee Theft Prevention Strategies
Worried about employee theft? Prevention techniques can be easy to employ and save you thousands — possibly millions — of dollars. Just this year, a dealership employee in Alabama was charged with first-degree employee theft after investigators discovered she had…